College Marketing for high school freshman

College Marketing for high school freshman

College marketing for high school  freshman is a important way to re ruin top students. The branding for college marketing is aiming to engage students early in high school. The approach is multi media and takes varied and grassroots appeal.

Athletics

Market your school through your athletic department. Athletic success can impact enrollment numbers. Have a championship team and more student stats know about your school. it is a proven fact successful athletics = successful college marketing. The University of Louisville uses a athletic rivalry to engage future students. Billboards around Lexington proudly proclaim “U of L is miles ahead” to dig at rival fans of U of K. It also is a effective print ad and can help college marketing for high school freshman.

College Camps

Use summer camps to attract high school students to visiting your school. Promote non-major sports to teach high school students about these sports and show the attendees about the school. Staff it with students and you can testify to your schools greatness, Promote math and science students through technical camps to attract smart high school students. Kentucky has a scholar program that has elite student students attend programs at small private schools like Centre College to earn a Governor’s scholar award. The program promotes the colleges in the state. It’s a win-win proposition for high school juniors and the states colleges. Great college marketing for high school freshman.

College Swag 

Put your college logo on items given away to high school students is very effective. Chess clubs, academic teams, math competitions, language clubs are all fertile grounds for future collegians. Give t shirts, Pens, cups, mugs or whatever to high schoolers involved in activities that are not always given monetary support can build relationship so with students that result in increased enrollment.

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College Marketing for high school freshman Led lights

College Marketing

College marketing requires planning and a strong focus on how to communicate to prospective students. Here is a to do list that you might find useful in planning your college marketing

1. Create a communication flow that clearly creates a strong interest in the institution. This flow should target be personalized with messages from current or past college students. It should focus on the key marketing messages of the college. It should talk about how the college shaped their lives in a positive way..

2. Build a buzz around the marketing of specific academic programs the college offers and how it provided results in terms of job and career. It should describe the faculty as teachers of young minds and the faculty as people who take an interest in the success of students.

3.These communications should be spread across the internet, social media, print media and a strong promotional item campaign.

3. Review your Web presence to insure you have compelling content that inform on the quality of academic programs and information on affordability. Your website should include a scholarship and tuition net cost calculator.

4. Create a detailed communication plan for parents of prospective students. Include print, web and promotional items that reinforce the quality of the academic programs, faculty as educational leaders, and the scholarships/affordability of the college.

5. Develop a post-acceptance/yield college marketing communications plan. Design it to build commitment to the college among admitted students (track the conversion rate), For example, include messages to prospective students that define the steps in the enrollment process and reinforce their decision to attend. Ask the student to join face book groups and follow a twitter account for their class.

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6. Seal the acceptance with a promotional item package that has usable, cool items that young students can use prior to graduating High School. It will help close the deal and advertise to other students.

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