College marketing requires planning and a strong focus on how to communicate to prospective students. Here is a to do list that you might find useful in planning your college marketing
1. Create a communication flow that clearly creates a strong interest in the institution. This flow should target be personalized with messages from current or past college students. It should focus on the key marketing messages of the college. It should talk about how the college shaped their lives in a positive way..
2. Build a buzz around the marketing of specific academic programs the college offers and how it provided results in terms of job and career. It should describe the faculty as teachers of young minds and the faculty as people who take an interest in the success of students.
3.These communications should be spread across the internet, social media, print media and a strong promotional item campaign.
3. Review your Web presence to insure you have compelling content that inform on the quality of academic programs and information on affordability. Your website should include a scholarship and tuition net cost calculator.
4. Create a detailed communication plan for parents of prospective students. Include print, web and promotional items that reinforce the quality of the academic programs, faculty as educational leaders, and the scholarships/affordability of the college.
5. Develop a post-acceptance/yield college marketing communications plan. Design it to build commitment to the college among admitted students (track the conversion rate), For example, include messages to prospective students that define the steps in the enrollment process and reinforce their decision to attend. Ask the student to join face book groups and follow a twitter account for their class.
6. Seal the acceptance with a promotional item package that has usable, cool items that young students can use prior to graduating High School. It will help close the deal and advertise to other students.
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