Creating a good logo is a major part of a marketing plan. Your logo should be a visual representation of your company and it’s mission. For example, McDonald’s golden arches or the Nike swoosh logos are iconic. These logos have become synonymous with these companies. Sadly, many companies make the mistake of rushing in creating a good logo.
Ideally, your company logo attracts potential customers and gives a good first impression of your business. A good logo can build customer loyalty, establish a brand identity, and provide the professional look.
Another example of a good logo is Allstate’s “good hands” logo. It generates a warm feeling for the company, symbolizing care and trust and has a tag line that people remember. With a little thought and creativity, your logo can quickly and visually express many positive attributes of your business.
Logo Types
There are basically three kinds of logos.
1. Font-based logos The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.
2. Visual representation logos that literally depict what a company does, such as when a house-painting company uses an illustration of a brush in its logo.
3. And finally, Abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand.
Getting Started on creating a good logo
Before you begin sketching or start creating a good logo. Start with articulating the message you want your logo to convey. Write a one-sentence image and mission. Use this to evaluate your Logo concepts. Here”s a quick list of ways to brainstorm your logo
Look at the logos of other businesses similar to your business.
Focus on your message. Decide what you want to communicate about your company.
Make it clean and functional. Consider how you logo will look both large and small. How it looks in black/white
Your business name will affect your logo design. Sometimes a name like Jack rabbit lawn service will make a logo simple to design
Use your logo to illustrate your business’s key benefit. Like speed of service
Don’t use clip art.
Watch Yo
ur Colors. A five color design is attractive but what will it do to printing costs. Can it be made in black/white? Will it look good on the pens you want to buy.
Hire a Graphic Designer
Some companies like TY Ink Promotions have a full time graphic designer who can give your old logo a brush up. TY Ink’s website also has the capability to upload you logo and look at it on products you are interested in buying.
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